What do you do at ecosio?
To put it simply: I take care of the German content! That means I write assets around the topic of EDI, design case studies and social media posts, work on white papers, videos, employer branding and generally our brand presence – and raise my personal favourite baby: our website! Marketing, our team and the power behind it are constantly growing and it’s great to be able to contribute to this vibe!
What were your biggest “Aha” moments? What has changed since the first month and today?
Probably finally understanding what EDI is! *laughs* The technical demands of the subject matter are really high – and that’s the best teacher in marketing. You can’t just write a sentence that sounds cool and then slap a nice stock photo on it. You have to be precise and know what you’re talking about. Here, customers immediately notice what is empty marketing blah-blah and what really offers added value! So it’s a really exciting tightrope act between “fresh” and “technically precise”.
And I’ve definitely become more professional, too. It’s very nice when long-term projects that we implement as a team, such as sprucing up the design and copy of the website, take more and more shape over the weeks and months and then come to fruition. I have increased my skill level with many tools, such as Adobe InDesign, Illustrator (though I may have sworn at this software a few times haha), Sketch for website layout, WordPress, and many more.